The UK Social Media Advertising Spend in Automotive Industry

The UK Social Media Advertising Spend in Automotive Industry

  • April 2016 •
  • 40 pages •
  • Report ID: 3812546 •
  • Format: PDF
Social media advertising spend by automotive brands in the UK stood at US$93 million by end of 2015, accounting for 5.6% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 34.6%. This growth is expected to continue in 2016 with brands expected to spend US$117 million, representing an increase of 26.5% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media ad spend by automotive brands to grow at a CAGR of 22.2% to reach US$261 million in 2020, accounting for 5.1% share of the market.

Reasons to Buy
This report answers the following key questions:
- How is social media advertising spending expected to grow over the next five years?
- How much is being spent on social media advertising by automotive brands?
- How is social media mobile advertising spending expected to grow over the next five years?
- How is social media marketing budget being allocated and utilized by automotive brands?


Report Synopsis
This report provides detailed social media advertising spend database, covering in-depth trend analysis by automotive brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -
- Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
- Industry Split: This report provides advertising spending and growth analysis of automotive brand on social media advertising.
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
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