The UK Social Media Advertising Spend By Platform

The UK Social Media Advertising Spend By Platform

  • April 2016 •
  • 40 pages •
  • Report ID: 3812559
Social media advertising spend in the UK stood at US$1.7 billion by end of 2015, accounting for 12.7% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 34.9%. This growth is expected to continue in 2016 with brands expected to spend US$2.1 billion, representing an increase of 29.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects Social media advertising spend to grow at a CAGR of 24.3% to reach US$5.1 billion in 2020, accounting for 25.8% of the total online advertising spend.

Reasons to Buy
This report answers the following key questions:
- How is social media advertising spending expected to grow over the next five years?
- How is social media marketing budget being allocated and utilized?
- Which social media site is gaining popularity on social media to target consumers?
- Which social media sites are gaining or declining their market share in the country?
- How is social media mobile advertising spending expected to grow over the next five years?


Report Synopsis
This report provides detailed social media advertising spend database, covering in-depth trend analysis across platforms for a period of 5 years (2011-2015). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -
- Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
- By Social Networking Sites: This report provides breakdown of social media advertising spend by key social media platforms (sites) for a period of 5 years (2011-2015).
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
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Country=UnitedKingdom Industry=E-Services ParentIndustry=ICTAndMedia Date=201604 Topic=MarketShares Publisher=Socintel360 Price=1000