The UK Social Media Advertising Spend By Marketing Objective

The UK Social Media Advertising Spend By Marketing Objective

  • April 2016 •
  • 50 pages •
  • Report ID: 3812560 •
  • Format: PDF
Social media advertising spend on branding is expected to reach US$879 million by end of 2016, accounting for 41.1% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media advertising spend on branding to grow at a CAGR of 21.9% to reach US$1,944 million in 2020, accounting for 38.1% share of the market. Social media advertising on product launch is expected to account for 9.9% of the market by end of 2020, growing at a CAGR of 29.1% over the forecast period.

Reasons to Buy
This report answers the following key questions:
- How is social media advertising spending expected to grow over the next five years?
- How is social media marketing budget being allocated and utilized?
- Which marketing objectives are driving the advertising spend on social media?
- How is social media mobile advertising spending expected to grow over the next five years?


Report Synopsis
This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas -
- Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
- Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
­ Branding
­ Direct Sales
­ Lead Generation/Increase Traffic
­ Product Launch
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
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