India Digital Advertising Spend By Platform

India Digital Advertising Spend By Platform

  • April 2016 •
  • 40 pages •
  • Report ID: 3812580 •
  • Format: PDF
Online advertising spend in India stood at US$1.1 billion by end of 2015, accounting for 12.7% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 31.9%. This growth is expected to continue in 2016 with brands expected to spend US$1.4 billion, representing an increase of 25.6% over 2015. Over the forecast period (2016-2020), Socintel360 expects online advertising spend to grow at a CAGR of 21.1% to reach US$2.9 billion in 2020, accounting for 25.5% of the total advertising spend.

Reasons to Buy
This report answers the following key questions:
- How is online advertising expected to grow over the next five years?
- How is online marketing budget being allocated and utilized?
- Which online site is gaining popularity on online to target consumers?
- Which online sites are gaining or declining their market share in the country?
- How is online mobile advertising expected to grow over the next five years?


Report Synopsis
This report provides detailed online advertising spend database, covering in-depth trend analysis across platforms for a period of 5 years (2011-2015). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
- Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
- By Social Networking Sites: This report provides breakdown of online advertising spend by key online platforms (sites) for a period of 5 years (2011-2015).
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
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