Consumer and Market Insights: Oral Hygiene in Poland

Consumer and Market Insights: Oral Hygiene in Poland

  • April 2016 •
  • 60 pages •
  • Report ID: 3815545 •
  • Format: PDF
Summary
Poland's Oral Hygiene market is forecast to register growth in value as well as volume terms during 2015-2020. The Toothpaste category has the largest volume share in 2015 while the Breath Fresheners category is projected to witness fastest growth during 2015-2020. Image-conscious consumers in Poland are driving the demand for Oral Hygiene products such as whitening toothpastes. In the coming years, demand for quality will intensify the competition among players and lead to more sophisticated products being launched.

Key Findings
- Among the six categories analyzed, Toothpaste will be the largest value category, registering a CAGR of 4.0% during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel accounting for nearly 40.3% of the overall Oral Hygiene products distribution in Poland

- The use of Tube container is forecast to grow at a CAGR of 3.6% during 2015-2020

- The Procter and Gamble Company, Johnson and Johnson Gmbh, and Orkla ASA are the leading market players in the country

Synopsis
Canadean's Consumer and Market Insights report on the Oral Hygiene market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes and Replacement Heads and Toothpaste with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of Brand labels

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores, and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Rigid Metals and others; container data for: Tube, Blister Pack, Bottle and others

- Consumer level trends: Top four consumer trends which influence Oral Hygiene products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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