Retailing in Argentina- Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Retailing in Argentina- Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

  • April 2016 •
  • 135 pages •
  • Report ID: 3815566 •
  • Format: PDF
Argentina's retail sector is currently affected by various macro-economic factors. High inflation, low GDP growth, and strict business policies have ruled the country. However, the change of government in December 2015 and quick amendments in various tax and export policies are aimed at delivering long-term benefits in the retail sector. The retail market in Argentina is currently poised for growth as the new government is sending the right signals to the rest of the world. On the other hand, high internet penetration, very high mobile penetration, and rising smartphone sales are expected to fuel the online retail channel. Overall, we expect an optimistic retail environment in the next five years.

Key Findings
- Online retail is gaining traction in the country, but is limited to domestic players

- Argentina is an important market for books and sports

- Changes to policies by the new government are expected to boost the retail sector

- The retail market for books in Argentina is large and deep rooted in its culture, unlike other countries

- Food and grocery is the largest category group by retail sales while clothing and footwear will be the fastest-growing category group

“Retailing in Argentina- Market Summary and Forecasts, 2015-2020” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Argentina's retail environment. In addition, it analyzes the key consumer trends influencing Argentina's retail industry:

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors

- Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and
Accessories, and Luggage and Leather Goods

- Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons To Buy
- Gain comprehensive knowledge on 26 products across 12 product sectors in Argentina's retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market

- Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

- Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2010, with forecasts until 2020

- Analysis of key international and domestic players operating in Argentina's retail market - including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

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