Pay TV and the Spanish Language Household

Pay TV and the Spanish Language Household

  • May 2016 •
  • 47 pages •
  • Report ID: 3823474
This consumer research analyzes the video consumption habits of bilingual Spanish-English households in the U.S., an increasingly important demographic segment. This analysis sheds new light on this unique consumer group, their adoption of technology and services, and their affinity for entertainment offerings.

Analyst Insight
“Bilingual Spanish-English households represent an important and growing portion of the U.S. population. These households have
an appetite for both English and Spanish content. Our research shows that they are more likely than average broadband households
to purchase and use several types of entertainment devices and services. They are active both online and on mobile devices.
Understanding their preferences and tendencies will allow the entertainment industry to better craft offerings for this unique
consumer group.”

- Brett Sappington, Director of Research, Parks Associates
Country=Spain Industry=TelevisionBroadcasting ParentIndustry=ICTAndMedia Date=201605 Topic=Demand Publisher=ParksAssociates Price=5000