Innovation Strategies: Leverage Customer Information to Align Digital Transformation and Business Goals

Innovation Strategies: Leverage Customer Information to Align Digital Transformation and Business Goals

  • May 2016 •
  • 9 pages •
  • Report ID: 3823500 •
  • Format: PDF
This IDC study provides a set of practices and actionable advice for CIOs who want to support business innovation by providing better analytics on customer-facing experiences and trends. This study presents strategies for collaboration between CIOs and their peers in the marketing department of the business. By adopting these practices recommended by their peers, CIOs and senior managers will:Improve their ability to anticipate and capture key business KPIs for data analyticsNegotiate reasonable goals and performance targets for analytics to optimize IT resources while improving the value of data servicesDevelop techniques for creating business-oriented presentations of key data in a form that satisfies multiple business leaders and functionsThis study focuses on customer experience, innovation strategies, and leadership transformation."The traditional role of CIOs has been under assault for years. The open question is what it will evolve to be. IDC believes that CIOs have a short window of opportunity to become partners in enterprise innovation strategies for DX by embracing new working relationships with historically siloed business functions," says Fred Magee, adjunct analyst with IDC's Research Network. "One way for many CIOs to incorporate a better understanding of how customers and markets are being reshaped by digital experiences is to learn to think in marketing terms. A critical path to that goal lies in CIOs developing innovative insights about how IT links business goals and outcomes by focusing on the needs of their customer's customer (the business' consumer) rather than simply trying to justify IT value in terms of service efficiency, lower costs, and system availability."