Quarterly Beverage Tracker Fourth Quarter 2015: Lithuania; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Quarterly Beverage Tracker Fourth Quarter 2015: Lithuania; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

  • February 2016 •
  • 30 pages •
  • Report ID: 3831821 •
  • Format: PDF
Summary
Consumer mood is improving, however the majority of them remain cautious about prices and do their shopping thoughtfully; price discounts remain a key factor when choosing a product. Private Label underperformed the market; the products were mostly successful in the categories, where consumers show the least brand loyalty. Overall commercial beverages consumption remained stable in 2015 compared to 2014.

Key Findings
- As the winter months were warmer in comparison to last year the beverage market grew slightly

- The health and wellness trend impacted positively on the consumption of packaged water, as the benefits of water consumption are often spoken about in the media

- Beer volume tapered off in Q4-15 as a result of an excise tax increase in March and consumers switching from discounted to premium beer

- A smooth performance was recorded for dairy drinks in Q4-15 compared to the previous year, as despite decreased prices the weather was average

- The competition in retail chains for hot beverages was rather fierce, as the market was highly fragmented with many brands on shelves

Synopsis
Canadean's Lithuania Quarterly Beverage Tracker Q4-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts for all beverage categories

- Carbonates consumption data for Q4-2015 vs Q4-2014, moving annual totals (MAT), full year 2015 provisional data and 2016 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our Q4 special focus update on the latest trends in functional and flavoured waters

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Lithuania beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Lithuania to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
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