Consumers now have the choice of, and the ability to access, an enormous amount of movie and TV series content through online DVD rental, downloading and instant streaming. This has led to evidence emerging that cord cutting is increasing; whereby a consumer cancels an existing pay TV subscription in favour of cheaper alternatives. However, there is also speculation that the number of options is leading to consumers doubling up on their TV viewing and accessing it from multiple sources. Either way, the industry must get the infrastructure right in order to support the growing use of the video medium.
Currently 4G networks offer excellent broadband services and, as long as the usage is limited, the prices are competitive. However, as soon as the mobile networks become used for entertainment services such as Netflix, the affordability drops significantly.
Looking ahead, more and more of these entertainment services will be delivered over both fixed and mobile broadband - and more and more people will move from traditional TV to these broadband-based services. At the same time, the quality is moving from HDTV to 4K and it remains unlikely that these services can be supported by wireless networks at affordable prices.
In 2017 the TV broadcasting sector is set to become even more competitive with YouTube beginning to offer streaming TV content and Hulu planning to enter the digital TV sector.
This BuddeComm report provides information on the development and general trends in regards to the transformation of broadcasting, Smart TVs (which can also offer IPTV) and the growth of digital broadcasting. The report includes broad global statistics and is supported by examples.
In 2017 YouTube launched a television streaming service; Hulu is looking to enter the Digital TV sector; There is evidence emerging that mobile has become a dominant format for viewing videos in the UK.
There is a separate report on video streaming - Digital Media - Video Streaming (Fixed and Mobile Services) Insights
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This report focuses on aspects of Connected Consumer Survey that relate to the changing TV and video viewing habits of consumers in Australia and New Zealand, in particular the relationship between OTT video, pay TV, and the increasing diversity of services and devices used.
Abstract Cable & Satellite Television Services Procurement in the US This report is intended to assist buyers of cable and satellite television services. Suppliers in this market provide cable television programming through cable or satellite connections to a wide range of buyers, including residential, commercial...
This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the changing TV and video viewing habits of consumers in Europe and the USA, in particular the relationship between OTT video, pay TV, and the increasing diversity of services and devices used.
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Season premiere: Digital distribution will boost industry revenue growth Abstract Television Broadcasting in the US Over the five years to 2019, the Television Broadcasting industry has grown. Although traditional TV viewership is on the decline, free over-the-air broadcasters have actually benefited...
90 pages •
By Netscribes (India) Pvt. Ltd.
• Jan 2019
Video and television delivery platforms are gradually becoming multifaceted, as viewing preferences shift towards on-demand content using multiple devices. The expansion of the Internet and other digital infrastructure is leading to the growth of online video platforms, which is in turn influencing the viewing patterns of consumers around...
14 pages •
By Market Intelligence & Consulting Institute
• Apr 2019
Global shipment volume of cable, IP, and OTT (Over The Top) STB (Set Top Box) devices topped 169 million units in 2018. Despite IP and cable STB shipments declined year-on-year in some advanced countries due to reduced production lines and the US-China trade war, OTT STB devices still managed to witness a double-digit...
"The impact of Apple TV+ will depend on both the generation of loyalty through preferential pricing for Apple device users and acquisition." Apple announced, at a keynote event in March 2019, that it would launch its OTT video platform Apple TV Channels in May 2019 and, later in 2019, its subscription...
This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider...
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