Strategic Analysis of the LED Lighting Market in Southeast Asia 

Strategic Analysis of the LED Lighting Market in Southeast Asia 

  • May 2016 •
  • 69 pages •
  • Report ID: 3898035 •
  • Format: PDF
Strategic Analysis of the LED Lighting Market in Southeast Asia : Growth is Certain Amid Multi-dimensional Challenges in Competitive Innovation and Consumer Perspectives

The LED lighting market is gaining momentum in Southeast Asia. The market is smaller than in Asia-Pacific but offers long-term prospects to market participants due to strong governmental support. Other drivers include the development of smart cities and economic corridors in Indonesia and Malaysia. Singapore provides the largest opportunities in Southeast Asia, but Indonesia emerged as the fastest-growing LED lighting market. Price reduction is expected to continue but market participants are producing more innovative products that focus on energy-efficient lighting and optimum production cost efficiency.

Key Trends

-The Southeast Asian market of light-emitting diode (LED) lighting is experiencing mixed development due to varied adoption of these energy-efficient lights.
- Some of the leading LED lighting brands in Southeast Asia are Philips, Osram, GE Lighting, Panasonic, Cree, and Megaman.
-The market is dominated by international lighting companies such as Philips and Osram, especially in the commercial and residential end-user segments.
- Local market participants focus on niche segments such as industrial LED lighting for marine and oil and gas clients.
-The government will probably remain the key end-user group in the short-to-mid term. Commercial building owners and home owners are the long-term targets for most lighting participants.
- Overall, the lighting business has evolved into lighting-as-a-service. It is expected to continue to evolve into energy-management-as-a-service, whereby conventional sales of lighting equipment would become obsolete.