Summary Advertising in North America industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights - The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The North American advertising industry had total revenues of $240,493.2m in 2019, representing a compound annual growth rate (CAGR) of 4.4% between 2015 and 2019.
- The retailer segment was the industry’s most lucrative in 2019, with total revenues of $54,221.3m, equivalent to 22.5% of the industry’s overall value.
- In North America, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field.
Scope - Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in North America
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America advertising market with five year forecasts
Reasons to Buy
- What was the size of the North America advertising market by value in 2019?
- What will be the size of the North America advertising market in 2024?
- What factors are affecting the strength of competition in the North America advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up North America’s advertising market?
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