Advertising in North America

Advertising in North America

  • February 2019 •
  • 40 pages •
  • Report ID: 3958368 •
  • Format: PDF
Advertising in North America

Summary
Advertising in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The North American advertising industry had total revenues of $240,093.4m in 2018, representing a compound annual growth rate (CAGR) of 5.6% between 2014 and 2018.
The retailer segment was the industry’s most lucrative in 2018, with total revenues of $51,493.7m, equivalent to 21.4% of the industry’s overall value.
An improvement in the quality and range of broadband access, especially in Mexico, has continued to assist the growth of digital advertising. The number of people with access to the internet is growing which has provided advertising companies with the opportunity to interact and target a wider range of consumers.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in North America
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America advertising market with five year forecasts

Reasons to buy
- What was the size of the North America advertising market by value in 2018?
- What will be the size of the North America advertising market in 2023?
- What factors are affecting the strength of competition in the North America advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up North America’s advertising market?
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