Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Sachet With a Blister Pod

Pack-Track Seize+Adapt Case Study: Wider Opportunities for a Sachet With a Blister Pod

  • July 2016 •
  • 15 pages •
  • Report ID: 3997584 •
  • Format: PDF
Summary
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

Key Findings
- Discusses key features and packaging benefits of Benefit The Professional Instant Wipeout Mask in a sachet with a blister pod. Examines how this pack format taps into consumer trends within Canadean's Trend Sights framework.

- Explores how this easy, hygienic, and engaging means of packaging and combining two complementary products could be applied to other product categories.

Synopsis
"Seize+Adapt Case Study: Wider Opportunities for a Sachet With a Blister Pod" takes a closer look at a pack format currently used for Benefit The Professional Instant Wipeout Mask and considers how it could potentially cross over into other product categories.

Your key questions answered:

- Why is the Benefit The Professional sachet with blister pod considered an interesting case for Seize+Adapt?

- What are the key packaging benefits of this pack?

- Which consumer trends has this packaging innovation capitalized on?

- Could this packaging idea work for my brands or products and give me an advantage over competitors?

Reasons To Buy
- Use Seize+Adapt case studies to inspire packaging innovation.

- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
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