Social media advertising spend by retail brands in France stood at US$156 million by end of 2015, accounting for 29.5% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 48.0%. This growth is expected to continue in 2016 with brands expected to spend US$216 million, representing an increase of 38.5% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media ad spend by retail brands to grow at a CAGR of 30.2% to reach US$620 million in 2020, accounting for 33.5% share of the market.
Reasons to Buy This report answers the following key questions: - How is social media advertising spending expected to grow over the next five years? - How much is being spent on social media advertising by retail brands? - How is social media mobile advertising spending expected to grow over the next five years? - How is social media marketing budget being allocated and utilized by retail brands?
Report Synopsis This report provides detailed social media advertising spend database, covering in-depth trend analysis by retail brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following five key areas - - Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend. - Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology. - Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels. - Industry Split: This report provides advertising spending and growth analysis of retail brand on social media advertising. - Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
Report Scope This report provides detailed social media advertising spend by retail industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report: Country Focus: France Market Focus: Social Media Marketing Industry Focus: Retail Data & Analysis: This report provides an extensive data and trend analysis of the social media advertising spend in the France. This report provides: - Data covering future of social media advertising spend and its share in total online advertising. - Social media advertising spend by retail industry for a period of 10 years, from 2011 to 2020. - Data covering future of social media mobile advertising spend and its share in social media advertising - Social media marketing budget allocation for 2016 and how it is expected to change over the next five years. - Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.
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