Mobile Advertising Spend in Italy

Mobile Advertising Spend in Italy

  • April 2016 •
  • 58 pages •
  • Report ID: 4049065 •
  • Format: PDF
Online mobile advertising spend in Italy stood at US$584 million by end of 2015, accounting for 26.0% of total online advertising. During 2011-2015, online mobile advertising in the country has increased at a CAGR of 68.7%. This growth is expected to continue in 2016 with brands expected to spend US$783 million, representing an increase of 54.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online mobile advertising spend to grow at a CAGR of 19.7% to reach US$1,608 million in 2020, accounting for 52.3% of the total online advertising spend.

Reasons to Buy
This report answers the following key questions:
- How is online advertising expected to grow over the next five years?
- How is online mobile marketing budget being allocated and utilized?
- Which advertising formats are gaining popularity on online mobile to target consumers?
- How is online mobile advertising expected to grow over the next five years?


Report Synopsis
This report provides detailed online mobile advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online mobile advertising spend database breaks down into following five key areas -
- Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
- Format Split: This report provides break down by the following formats:
­ Search Ad Spend
­ Display Ad Spend
­ Video Ad Spend
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


Report Scope
This report provides detailed online mobile advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: Italy
Market Focus: Online Mobile Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the online mobile advertising spend in the Italy. This report provides:
- Data covering future of online advertising spend and its share in total advertising.
- Data covering future of online mobile advertising spend and its share in online advertising.
- Online mobile advertising spends for a period of 10 years, from 2011 to 2020.
- Online mobile marketing budget allocation for 2016 and how it is expected to change over the next five years.
- Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
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