Online advertising spend by food & beverage brands in Australia stood at US$505 million by end of 2015, accounting for 9.6% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 17.7%. This growth is expected to continue in 2016 with brands expected to spend US$576 million, representing an increase of 14.1% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by food & beverage brands to grow at a CAGR of 11.2% to reach US$881 million in 2020, accounting for 10.1% share of the market.
Reasons to Buy This report answers the following key questions: - How is online advertising expected to grow over the next five years? - How much is being spent on online advertising by food & beverage brands? - How is online mobile advertising expected to grow over the next five years? - How is online marketing budget being allocated and utilized by food & beverage brands?
Report Synopsis This report provides detailed online advertising spend database, covering in-depth trend analysis by food & beverage brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas - - Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend. - Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology. - Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels. - Industry Split: This report provides advertising spending and growth analysis of food & beverage brand on online advertising. - Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
Report Scope This report provides detailed online advertising spend by food & beverage industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report: Country Focus: Australia Market Focus: Online Marketing Industry Focus: Food & Beverage Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the Australia. This report provides: - Data covering future of online advertising spend and its share in total advertising. - Online advertising spend by food & beverage industry for a period of 10 years, from 2011 to 2020. - Data covering future of online mobile advertising spend and its share in online advertising - Online marketing budget allocation for 2016 and how it is expected to change over the next five years. - Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
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