Mobile Social Media Advertising Spend in Australia

Mobile Social Media Advertising Spend in Australia

  • April 2016 •
  • 66 pages •
  • Report ID: 4049170
Social media mobile advertising spend in Australia stood at US$601 million by end of 2015, accounting for 60.7% of total social media advertising. During 2011-2015, social media mobile advertising in the country has increased at a CAGR of 95.5%. This growth is expected to continue in 2016 with brands expected to spend US$810 million, representing an increase of 43.7% over 2015. Over the forecast period (2016-2020), Socintel360 expects social media mobile advertising spend to grow at a CAGR of 23.9% to reach US$1,907 million in 2020, accounting for 80.6% of the total social media advertising spend.

Reasons to Buy
This report answers the following key questions:
- How is social media advertising spending expected to grow over the next five years?
- How is social media mobile marketing budget being allocated and utilized?
- Which advertising formats are gaining popularity on social media mobile to target consumers?
- How is social media mobile advertising spending expected to grow over the next five years?


Report Synopsis
This report provides detailed social media mobile advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The social media mobile advertising spend database breaks down into following five key areas -
- Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.
- Format Split: This report provides break down by the following formats:
­ Display Ad Spend
­ Video Ad Spend
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend


Report Scope
This report provides detailed social media mobile advertising spend data and trend analysis for a period of 10 years (2011-2020) through charts and tables. It does not contain any analyst commentary as such. Below is an overview covering scope of this report:
Country Focus: Australia
Market Focus: Social Media Mobile Marketing
Industry Focus: All Industry Verticals
Data & Analysis: This report provides an extensive data and trend analysis of the social media mobile advertising spend in the Australia. This report provides:
- Data covering future of social media advertising spend and its share in total online advertising.
- Data covering future of social media mobile advertising spend and its share in social media advertising.
- Social media mobile advertising spends for a period of 10 years, from 2011 to 2020.
- Social media mobile marketing budget allocation for 2016 and how it is expected to change over the next five years.
- Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend.
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