China Digital Advertising Spend in Food & Beverage Industry

China Digital Advertising Spend in Food & Beverage Industry

  • April 2016 •
  • 30 pages •
  • Report ID: 4049174 •
  • Format: PDF
Online advertising spend by food & beverage brands in China stood at US$2,865 million by end of 2015, accounting for 9.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 41.3%. This growth is expected to continue in 2016 with brands expected to spend US$3,801 million, representing an increase of 32.7% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by food & beverage brands to grow at a CAGR of 21.7% to reach US$8,339 million in 2020, accounting for 11.0% share of the market.

Reasons to Buy
This report answers the following key questions:
- How is online advertising expected to grow over the next five years?
- How much is being spent on online advertising by food & beverage brands?
- How is online mobile advertising expected to grow over the next five years?
- How is online marketing budget being allocated and utilized by food & beverage brands?


Report Synopsis
This report provides detailed online advertising spend database, covering in-depth trend analysis by food & beverage brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
- Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
- Industry Split: This report provides advertising spending and growth analysis of food & beverage brand on online advertising.
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend


Report Scope
This report provides detailed online advertising spend by food & beverage industry data and trend analysis for a period of 10 years (2011-2020) through charts and tables. Below is an overview covering scope of this report:
Country Focus: China
Market Focus: Online Marketing
Industry Focus: Food & Beverage
Data & Analysis: This report provides an extensive data and trend analysis of the online advertising spend in the China. This report provides:
- Data covering future of online advertising spend and its share in total advertising.
- Online advertising spend by food & beverage industry for a period of 10 years, from 2011 to 2020.
- Data covering future of online mobile advertising spend and its share in online advertising
- Online marketing budget allocation for 2016 and how it is expected to change over the next five years.
- Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend.
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