This IDC study provides worldwide market share data for the digital advertising software market for 2017."The ad tech segment is still very fragmented," said Karsten Weide, VP of Media and Entertainment, IDC. "This means there is a lot of opportunity for acquisitions, but also for growth."
This IDC study features the worldwide advertising software taxonomy, which defines the segments IDC uses to track, analyze, and forecast the advertising software industry. This taxonomy is the basis for our Worldwide Advertising Software Forecast, 2018-2022 (IDC #US43940218, June 2018), is part of our Advertising Software Report Series, and...
Scope of the Report The report entitled “Global Online Classified Market: (2018-2022 Edition)” provides a comprehensive analysis of the global online classified market by value, and market share by region. The report also encompasses digital advertising market in terms of value and market share by segments. The report...
This IDC Insight analyzes GeoEdge, a company playing in the mobile advertising market, and reviews five key success factors: market potential, products and services, competitive edge, customers, and corporate strategy. Detailed subquestions make up each of the five success factors, which are assigned a value from 1 (weak) to 4 (strong). Leveraging...
Abstract Social Media Management Services Procurement in the US This report is intended to assist buyers of social media management services. Social media refers to the collection of websites and online tools that enable internet users to share information (e.g. websites like Facebook, Twitter and Instagram)....
Search Engine Marketing Services Procurement in the US This report is intended to assist buyers of search engine marketing (SEM) services. SEM services help buyers increase their visibility in a search engine. A higher rank in a search engine’s results makes it easier for websites to attract visitors, which positively impacts...
Abstract Online Advertising Procurement in the US This report is intended to assist buyers of online advertising. Online advertising includes mobile, digital video, e-mail and display advertising, such as web banners and text ads. Online advertising spaces can be purchased from individual websites, media conglomerates...
The Global Contextual Advertising Market size is expected to reach $328.1 billion by 2024, rising at a market growth of 17.4% CAGR during the forecast period. Contextual marketing is an online marketing model used to show relevant and targeted advertising based on search terms used by people in their recent browsing activities. Contextual...
JCDecaux SA (DEC) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations.The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The...
Out of print: The industry will lose advertising revenue and consolidate in response Abstract Newspaper Publishing in the US The Newspaper Publishing industry, historically the primary vehicle for American journalism, has struggled in recent years to adapt its print-focused operations to a changing...