Channel Tracking Heat Pumps in Italy

Channel Tracking Heat Pumps in Italy

  • September 2016 •
  • 70 pages •
  • Report ID: 4053162 •
  • Format: PDF
The report IC Channel Tracking Home Ventilation Systems gives an overview about the distribution system in the corresponding industry and region.

You get an overview of the distribution system of your product groups, for example which brands are offered by dealers/distributors, information on dynamics in distribution channels, what dealers/distributors think about the manufacturer and so on. The study is devided in 3 parts such as the Channel Map (Channelstructure and dynamics, reseller market structure, market shares of distribution channels and regional comparisons, weighted and unweighted distribution, price analysis, etc.), the reseller survey (Brand analysis concerning different factors like technical quality of customer support, margin differences, market development, analysis of distribution trends, etc.) and Reseller Profiles (Turnover and Unit Sales, Listed brands and their shares, segments served, qualitative information for each reseller, offered services, etc.). You will receive Market Shares of top resellers, Data for reseller Satisfaction and the detailled reseller profiles of the corresponding region.

Further more you get information about the competitive scope in distribution channels, about average margins per distribution channel as well as contact details from dealers and distributors.

Based on this study you see the aspiration level and decision factors of dealers and distributors, distribution strategies of competitors become more transparent and you can derive your own strategies.

1) Introduction: This study provides an overview of the distribution channels in this industry, respectively region. You get an overview of the market structure and various segments and distribution channels.

2) Methodology: In the run up of the IC CHANNEL-Tracking a database with all relevant retailers will be created. Those will be surveyed by trained interviewers with standardized questionnaires. Interconnection identifies systematically key resellers per country and then starts the survey regarding sell-out data, margins, segments and brand satisfaction.The collected information will be checked with additional secondary sources of information and analysed. Finaly the information will be combined with the results of the regularly conducted IC MARKET-Tracking.

3) Market overview: The overall market analysis gives you core data on the structure of the sales, market shares of individual brands and distribution channels.

4) Competitive analysis presents information on the current situation and the development of the market.