The COVID-19 pandemic had a mixed impact on tissue and hygiene product categories in 2020. The only category to enjoy accelerated retail volume and current value growth in 2020 was wipes as products in this category became a focus of consumers’ health and hygiene concerns related to the COVID-19 pandemic. The rising health and hygiene awareness...
The overall impact of COVID-19 on demand for tissue and hygiene was positive during 2020, with the rate of growth in retail current value sales accelerating. Current value sales of retail tissue surged by almost a quarter during the year, with toilet paper seeing the sharpest acceleration in its rate of retail current value sales growth. Some...
After seeing strong performances during most of the review period, both away-from-home (AFH) tissue and hygiene and retail tissue and hygiene were negatively impacted by COVID-19 in 2020. The pandemic restricted growth mainly due to the lockdown, which led to outlet closures, limited product trials, restrictions on movement and travel, and...
Due to the outbreak of COVID-19 in Tunisia, the government put a lockdown in place in mid-March, which required all non-essential stores to close while supermarkets and pharmacies remained open. The lockdown period also required consumers to stay at home, working and learning from home where possible. Tissue and Hygiene in Tunisia...
The overall impact of the COVID-19 pandemic on tissue and hygiene in North Macedonia is expected to be limited in 2020, although stronger growth is likely to be seen in some areas of retail tissue and hygiene as a result of the pandemic. A fear of stock shortages at the start of the pandemic led to a state of panic buying in several product...
The COVID-19 pandemic had a generally positive impact on sales of tissue and hygiene products in Romania in 2020. This was linked to a much stronger focus on health and wellness among consumers, many of whom were prepared to spend more on these products to protect themselves and their families from the virus. Consequently, wipes was one of...
Overall, the COVID-19 pandemic had a positive impact on tissue and hygiene in the Czech Republic in 2020. This was seen in the stronger retail value growth compared to 2019, driven by increased sales in retail tissue and wipes, notably home care wipes. Retail tissue saw the sharpest increase in growth as tissue products became some of the...
Retail value sales of tissue and hygiene largely overall benefited from the pandemic in 2020, although categories performed differently depending on whether consumers perceived them to be essential. The announcement of a lockdown in the March by the government in an attempt to control the spread of the virus resulted in consumers adopting...
In 2020, retail tissue and hygiene in Brazil saw a similar current value growth rate to the increase seen in 2019. Retail tissue and hygiene benefited from its main channels remaining open during the COVID-19 pandemic, as well as stockpiling, despite the latter causing advanced sales rather than an actual increase in consumption. AFH tissue...
Due to the outbreak of COVID-19 in 2020, the government in Singapore put a lockdown in place from April, which lasted until June 2020. Prior to this point, the government also raised the country risk level, and this began a trend of consumers stockpiling goods, with many wary that a lockdown would soon be in place. With consumers focused on...