Innovation Trends and Opportunities in Suncare; Exploring the key consumer behavior and innovation trends impacting suncare

Innovation Trends and Opportunities in Suncare; Exploring the key consumer behavior and innovation trends impacting suncare

  • August 2016 •
  • 25 pages •
  • Report ID: 4090393
Innovation Trends and Opportunities in Suncare; Exploring the key consumer behavior and innovation trends impacting suncare

Summary
On a global level, just under one third of consumers say that they are concerned about sun damage. If this is broken down regionally, the highest levels of concern are seen in the Middle East and Africa, followed by Latin America, and Asia Pacific. This is unsurprising given that the climate of these regions makes the need for effective sun protection much higher.

Suncare category is rapidly evolving particularly as sun protection is no longer associated solely with negative health impacts, but also with degradation of the appearance, particularly the acceleration of the aging process. This is resulting in far reaching implications for both suncare and beauty brands and driving new opportunities within this space.

Looking at sun damage concern by age group, consumers between the ages of 18-44 are the most likely to be concerned, declining as these age cohorts increase. This can be attributed to consumers within the 18-34 age group being the most appearance-conscious segment globally. Similarly, consumers age 25-44 are most likely to have young children with 77% of respondents in this age bracket saying they had children under the age of 10. Therefore, concerns over health for their children are likely to enhance this concern for this age group. Concerns over sunburn remain relatively level across the 15-44 age groups, highlighting similar attitudes towards this issue, with this declining as consumer’s age.

While awareness of the negative health impacts of sun is high, being well established for many years, another key fact driving demand for suncare solutions has been the growing establishment of sun exposure as an accelerator of the aging process and cause of appearance related damage. In today’s appearance-conscious society, this has meant that sun protection now serves a cosmetic purpose, not just a health-related one. Similarly sun protection is no longer solely occasion-oriented but increasingly part of daily beauty regimens.

The report “Innovation Trends and Opportunities in Suncare; Exploring the key consumer behavior and innovation trends impacting suncare” explores the innovation trends that impacting the suncare category.
It has identified four innovation trends impacting the suncare category -
- Blurred lines: Awareness of the negative impact of sun exposure on the appearance is driving demand for sun protection across beauty regimes and targeting specific features.
- “Make it natural”: Concerns over chemicals used in suncare formulations create opportunities to enhance natural credentials through natural ingredients and positioning.
- Beyond UV: Consumers are trying to minimize the impact of the environment on their health and appearance. Claims which capture a wider range of aggressors will appeal.
- Novel formats and applications: The desire for efficient yet exciting suncare solutions is driving innovation into unique formats which can challenge traditional applications.
Moreover, this report insight help in identifying the key consumer behaviors shaping the suncare space and resulting trends and also analyses key innovation approaches in suncare globally.

Companies mentioned in this report: Schwarzkopf, Physicians Formula, Piz Buin, Lepo, Organii, Bentley Organic, Pony Hutchen, Korres, Kiko Milano, Snail White, Sweat Cosmetics, St. Tropez, The FaceShop, La Roche Posay.

Key Findings
- While awareness of the more immediate negative health impacts of sun is high, another key facet driving demand for suncare solutions has been the growing establishment of sun exposure as an accelerator of the aging process and cause of appearance-related damage.
- Skin remains the key focus area for sun protection, but consumers are also seeking more granular product solutions, with the belief that these will be more effective in meeting the specific needs of a certain area of the body, as well as identifying the impact of suncare on other features aside from the skin.
- While value and efficacy remain essential for consumers when making suncare product choices, following these two factors, ease of use and application was ranked the third most influential when making purchasing decisions in this category. Ensuring that applications can cater to this need will therefore be essential in driving the perception of easy-to-use solutions.

Synopsis
- The suncare space is evolving in response to changing consumer behaviors and needs. "Innovation Trends and Opportunities in Suncare" seeks to explore the key trends and future opportunities that are being shaped by these behaviors.
- CONSUMER INSIGHT: Data analyzed from GlobalData's consumer surveys delivers a clear picture of the global consumer in relation to the suncare category.
- TRENDS: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.
- INNOVATION: See the best examples of innovation and recommendations for brands operating in the market.

Reasons To Buy
- Identify the key consumer behaviors shaping the suncare space and resulting trends.
- Gain specific insight into suncare, skincare, and wider beauty categories.
- Analyze key innovation approaches in suncare globally.
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