Consumer and Market Insights: Bakery and Cereals in Austria

Consumer and Market Insights: Bakery and Cereals in Austria

  • July 2016 •
  • 121 pages •
  • Report ID: 4090404 •
  • Format: PDF
The Bakery and Cereals market in Austria is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 due to steady economic growth and high disposable income. Bread and Rolls is the leading value category and Cereal Bars is forecast to register the fastest growth during 2015-2020. Food and Drinks Specialists is the leading distribution channel for Bakery and Cereals in the country

Key Findings
- The Bakery and Cereals market in Austria will register higher growth in value terms during 2015-2020 compared to 2010-2015.

- The Cereal Bars category is forecast to register fastest growth in value and volume terms during 2015-2020.

- Food and Drinks Specialists and Hypermarkets and Supermarkets are the leading distribution channels in the Austrian Bakery and Cereals market.

- Dr. Oetker is the leading brand in the Baking Ingredients category both in value and volume terms.

- Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Austria.

Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning


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