Consumer and Market Insights: Bakery and Cereals in Venezuela

Consumer and Market Insights: Bakery and Cereals in Venezuela

  • July 2016 •
  • 87 pages •
  • Report ID: 4090422 •
  • Format: PDF
Summary
The Bakery and Cereals market in Venezuela is forecast to grow at a marginally higher rate during 2015-2020 compared to 2010-2015, which is mainly influenced by the presence of large base of young population. The market is led by the Bread and Rolls category in both value terms and volume terms while the Cereal Bars category is forecast to register fastest growth during 2015-2020. Food and Drinks Specialists is the leading distribution channel for Bakery and Cereals products in the country. The Kellogg company, J. M. Smucker Company and C.A. Sucesora De Jose Puig and Cia are the leading players in the market.

Key Findings
- The Bakery and Cereals market in Venezuela is expected to register marginally higher growth in value terms during 2015-2020 as compared to 2010-2015.

- The Cereal Bars category is forecast to register fastest value growth among all Bakery and Cereal categories during 2015-2020.

- The Cheese-Flavored Crackers segment is expected to gain maximum share growth within the Savory Biscuits category.

- Convenience Store and Food and Drinks Specialists are the leading distribution channels in Venezuela's Bakery and Cereals market.

- Corn Flakes is the leading brand in the Breakfast Cereals category in Venezuela's Bakery and Cereals market.

- Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Venezuela.

Synopsis
Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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