Consumer and Market Insights: Savory Snacks in Thailand

Consumer and Market Insights: Savory Snacks in Thailand

  • June 2016 •
  • 107 pages •
  • Report ID: 4090473 •
  • Format: PDF
Summary
Thailand's Savory Snacks market is forecast to register growth in value as well as volume terms during 2015-2020. The Processed Snacks category has the largest volume share in 2015, while the Nuts and Seeds category is projected to witness the fastest growth during 2015-2020. Rising personal disposable income in Thailand is driving the growth of premium Savory Snacks. The large young population of Thailand will drive the demand for healthy Savory Snacks for children.

Key Findings
- The Savory Snacks market in Thailand will register higher growth in value terms during 2015-2020 compared to 2010-2015.

- Thai consumers prefer to purchase premium products in the Savory Snacks market.

- The Nuts and Seeds category is forecast to register fastest value growth among all categories during 2015-2020.

- Hypermarkets and Supermarkets and Convenience Store are the leading distribution channels in Thailand's Savory Snacks market.

- Pop Secret and Pop Weaver are the leading brands in Popcorn category, both in value and in volume terms.

- Flexible Packaging is the most commonly used packaging material in the Savory Snacks market in Thailand.

Synopsis
Canadean's Consumer and Market Insights report on the Savory Snacks market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Can- Composite, Tub and others

- Consumer level trends: Top four consumer trends which influence Savory Snacks products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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