The Device or data differentiation: two approaches for new mobile operators in emerging Asia–Pacific

The Device or data differentiation: two approaches for new mobile operators in emerging Asia–Pacific

  • August 2016 •
  • 2 pages •
  • Report ID: 4093396 •
  • Format: PDF
"New entrants in emerging Asia–Pacific could succeed using smartphone-centred strategies or by offering larger data allowances than competitors."

Mobile markets in emerging Asia–Pacific are becoming increasingly competitive and new entrants must find ways to differentiate themselves. This comment examines how new entrants can use strategies involving taking an active role in the smartphone market and offering larger-than-market-average data allowances.