The Telco pay-TV strategy: three ways to differentiate without content investment

The Telco pay-TV strategy: three ways to differentiate without content investment

  • August 2016 •
  • 42 pages •
  • Report ID: 4097025
About this report
Many telecoms operators are investing heavily in premium content and sports rights, but alternative, content-light approaches with strong take-up and lower investment costs are also emerging. This report identifies best-practice strategies that can work alongside, or instead of, heavy content investment, in order to maximise the impact of telco TV. The report provides guidance on best-practice approaches that
telco TV providers may take as they aim to grow market share without making large-scale investments. This report will be relevant and useful for all players in the pay-TV value chain that wish to better understand telco TV market strategy.

GEOGRAPHICAL COVERAGE CASE STUDIES
- Asia–Pacific (APAC)
- Europe
- Middle East and North Africa (MENA)
- Sky
- TalkTalk
- Telecom Italia
- Telstra
- Telus
- Verizon
- Vodafone

KEY QUESTIONS ANSWERED IN THIS REPORT
- What options do telecoms operators have for providing innovative or differentiated pay-TV services, without needing to commit significant investment in original or exclusive video content?
- How can partnerships and devices elevate a pay-TV proposition with no or minimal differentiated content?
- How can operators attract new first-time audiences to pay-TV services?
- What initiatives have other operators taken? How successful have they been in terms of take-up, customer retention and revenue generation?

WHO SHOULD READ THIS REPORT
- Pay-TV providers or telecoms operators that are aiming to grow their payTV business, but are not able to rely on significant investment in video content.
- OTT players looking to establish partnerships with telecoms operators.
- Large, established players in the TV industry that want to understand their more-nimble competition.

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Country=MiddleEast Industry=TelevisionBroadcasting ParentIndustry=ICTAndMedia Date=201608 Topic=Demand Publisher=AnalysysMason Price=5000