Overall, home care witnessed strong growth in current value terms in 2020, with this being largely driven by the intense focus on good hygiene practices following the outbreak of COVID-19, including around the home. Encouraged by public health advice, consumers looked to disinfect all surfaces around the home, including areas that might previously...
Home care saw slightly slower retail volume and current value growth rates in 2020 than in the previous year. COVID-19 had different impacts on different home care categories. For instance, products that boost hygiene, including bleach, toilet care, surface care and in particular dishwashing, enjoyed accelerated volume and value growth rates...
All categories in home care recorded retail current value growth in 2020. This was due to a general increase in demand for products in home care, which was most concentrated on hygiene-related product areas such as surface care, laundry care and toilet care. Home Care in Pakistan market report offers a comprehensive guide to the size...
Home hygiene became a priority in 2020, as consumers focused on preventing the spread of the COVID-19 virus. The US Centers for Disease Control and Prevention (CDC) recommended frequently cleaning and disinfecting surfaces to mitigate the spread of the virus. This prompted many consumers to seek out surface cleaning products, as well as disinfectant...
Home care benefitted from COVID-19, with both current value and volume growth up significantly from 2019. Home Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving...
The COVID-19 pandemic encouraged greater consumer awareness of hygiene, disinfection and cleaning, which lead to increased consumption of home care products in Bulgaria in 2020, especially those related to surface cleaning and laundry care. More frequent laundry washing also increased the use of specialised products such as laundry bleach...
In 2020, home care volume growth increased to 1%, compared to a volume decline recorded in 2019. This increase in sales was the result of the COVID-19 outbreak in the country, which heightened consumers focus on hygiene and sanitation while requiring citizens to spend more time within the household. Home Care in Latvia market report...
As in most countries in the world, COVID-19 shaped people’s lives and the economy in Uruguay in 2020. However, the impact of COVID-19 was relatively limited in terms of the infection rate and the number of casualties in the country. The government did not impose a strict lockdown but recommended its citizens to stay at home and restrict social...
COVID-19 had a dual impact on sales of home care in Russia in 2020. Categories which have anti-pandemic products in their portfolios witnessed fast growth in their sales, benefiting from the growing hygiene awareness level of consumers. As a result, surface cleaning products, impregnated wipes and even bleach posted an impressive performance...
Home care in Ecuador was characterised by an overall slowdown in growth in 2020, in line with the country’s decelerating economy. The pandemic and the resulting economic uncertainty led Ecuadorian consumers to prioritise their purchases to basic goods that they use regularly. The sanitary situation benefited surface care and bleach most, whilst...