Consumer and Market Insights: Bakery and Cereals in Sweden

Consumer and Market Insights: Bakery and Cereals in Sweden

  • August 2016 •
  • 140 pages •
  • Report ID: 4144587 •
  • Format: PDF
Steady economic growth will sustain growth in the Bakery and Cereals market in Sweden. However, with a dipping population growth, the Bakery and Cereals market will record slower growth both in value and volume terms during 2015-2020 compared to the previous period.The middle aged and the older population constituting majority of the Swedish population is the most important consumer group in the market while Bread and Rolls followed by Cakes, Pastries and Sweet Pies are the two most prominent categories in the overall market. With majority of Swedish consumers preferring to have breakfast at home, demand for Bakery and Cereals that require minimum preparation time is high. However, high incidence of celiac disease in the country is driving demand for gluten free products. Future growth opportunity in the Bakery and Cereals market in Sweden exists for products focusing on new flavors and exciting product variety and for products in smaller pack sizes.

Key Findings
- The Bakery and Cereals market in Sweden is expected to register growth at a CAGR of 2.2% in value terms during 2015-2020.

- The Swedish consumers are opting for premium products in the Bakery and Cereals market.

- The Savory Biscuits category is forecast to register fastest growth in value terms, while the Cakes, Pastries and Sweet Pies category is expected to register fastest growth in volume terms during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel in the Swedish Bakery and Cereals market.

- Lantmännen Cerealia A / S is the leading player in Baking Ingredients and Baking Mixes categories in both value and volume terms.

- Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Sweden.

Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics and Paper and Board; container data for: Bag/Sachet, Film, Tray and others

- Consumer level trends: Top four consumer trends which influence Bakery and Cereals products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Bakery and Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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