Consumer and Market Insights: Spirits in Chile

August 2016 •
58 pages •
Report ID: 4144594 •
Format: PDF

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Summary
The Spirits market in Chile is forecast to register high growth during 2015-2020 owing to a large young population base in the country. The market is led by the Specialty Spirits category while the Vodka category is expected to register fastest growth during 2015-2020 in both value and volume terms. Diageo Plc, Pernod Ricard S.A., Brown-Forman Corporation and Mitjans S.A. are the leading players in the market.

Key Findings
- The Chilean Spirits market is forecast to register higher growth in value terms during 2015-2020 as compared to 2015-2020.

- The Vodka category is forecast to register the fastest volume growth during 2015-2020.

- The Chilean consumers are opting for value for money products in the Spirits market.

- The Specialty Spirits category is the largest value category in the Chilean Spirits market.

- On-trade transactions account for the highest distribution share in the Tequila and Mezcal category.

- Screw Top is the most commonly used closure type in the Chilean Spirits market.

Synopsis
Canadean's Consumer and Market Insights report on the Spirits market in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass and Rigid Metal; container data for: Bottle

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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