Consumer and Market Insights: Spirits in Denmark

Consumer and Market Insights: Spirits in Denmark

  • August 2016 •
  • 55 pages •
  • Report ID: 4144596 •
  • Format: PDF
Summary
Denmark's Spirits market is led by the Whiskey category in both value and volume terms while the Rum category is forecast to register fastest volume growth during 2015-2020. On-trade transactions accounted for the highest distribution share for Spirits in the country. Diageo Plc and Bacardi Limited are the leading players in the Spirits market.

Key Findings
- The Rum category is forecast to register the fastest volume growth during 2015-2020.

- The Whiskey category is the largest value category in Denmark's Spirits market.

- The Brandy category is forecast to record maximum gain in market share.

- The Scotch Whiskey segment is expected to gain maximum share growth in the Whiskey category.

- On-trade transactions account for the highest distribution share in the Gin and Genver category.

Synopsis
Canadean's Consumer and Market Insights report on the Spirits market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Rigid Plastics, Rigid Metal and Paper and Board; container data for: Bottle and Bag-In-Box

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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