Soft Drinks in Brazil

Soft Drinks in Brazil

  • February 2018 •
  • 81 pages •
  • Report ID: 4173272 •
  • Format: PDF
After a volume sales peak in 2014 because of the World Cup, soft drinks sales reached a low point in 2016 but already showed some signs of recovery in 2017. This was as a consequence of Brazilians changing their consumption habits, enabling them to accommodate their preferred products within their budgets, even if that requires some concessions. Trading down, reducing purchase frequency and the pursuit of economic pack sizes are some of the initiatives taken by consumers.

Euromonitor International’s Soft Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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