Travel and Tourism in Kenya to 2020

September 2016 •
64 pages •
Report ID: 4187932 •
Format: PDF

Summary
Table of contents
Search Inside

Summary
Kenya's inbound tourism market continued to contract in 2015 in the wake of security concerns caused by Al-Shabaab, a jihadi group based in neighboring Somalia. Due to this, western countries such as France have issued warnings to their nationals against traveling to Kenya. Although the UK has lifted its warning against going to some areas of Kenya such as Mombasa, Canadean expects international arrivals to decline until 2018 as other key source markets, such as the US, have not yet removed travel restrictions.

Key Findings
- Keeping in view that China is one of the key source and destination markets for Kenya, China Southern Airlines introduced a tri-weekly direct flight from Guangzhou, a port city northwest of Hong Kong on the Pearl River, to Kenya's capital Nairobi in August 2015. The direct flight is expected to boost tourism flows between the two countries

- As the peak season for tourism began in August, Kenya has tightened up the security at beach resorts in Mombasa. Furthermore, Mombasa International Cultural Festival and Mombasa international show are also scheduled in August. More security officers have been deployed and patrolling has been increased

Synopsis
Canadean's report - Travel and Tourism in Kenya to 2020 - provides detailed information on the country's tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

- Historic and forecast tourist volumes covering the entire Kenyan Travel and Tourism sector

- Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others

- Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics

- Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type - leisure and business travelers

Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to Kenya's Travel and Tourism sector

- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

- Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Ahmad helps you find the right report:

+1 718 618 4302
Contact by email

FAQ

Testimonials

The market research advisor answered my questions quickly and professionally. ReportBuyer's team did their best to ensure that I felt comfortable before making the investment to purchase the report.

Cristian Nunez

Director of Corporate Development Chugach Alaska Corporation

My overall experience with ReportBuyer today has been very positive, and I must thank you for your patience (...). Also, the sample you sent me and the explanations provided were very helpful.

D. Lescuyer

Executive Vice President Oral Business at Skyepharma

The research specialist was very helpful, and proposed the best content for my needs. ReportBuyer also offered a great follow-up, thanks for everything !

P. Thompson

EMEA Managing Director

We were satisfied with the support that ReportBuyer's team provided. Thanks to their recommendations, the report we purchased provided exactly what we want.

Y. Wang

Business Analyst

We didn't have time to do the research internally, and thanks to ReportBuyer's team we were able to find the appropriate data.

S. Chen

Research Coordinator

I was impressed by the customer service: it was fast, responsive, and 100% professional !

D. Krivan

Market Research Analyst

The research specialist provided prompt and helpful service. He also followed up to ensure I had all the information to deliver my business development plan.

C. Adams

Senior Business Development Manager