Soft Drinks in Italy

Soft Drinks in Italy

  • December 2019 •
  • 84 pages •
  • Report ID: 4201472 •
  • Format: PDF
In 2019, soft drinks registered a flat growth in both off-trade volume and current value terms, mainly driven by higher consumers concerns on sugar debate and healthy living. Despite bottled water being saturated, with the country registering the highest per capita consumption in Western Europe in off-trade volume terms, the category recorded good performance in retail value sales thanks to growing attention among the young segment on premium functional bottled water.

Soft Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage:
Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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