Nearly 15 years after the dawn of the BRIC economies was heralded, a number of developing nations around the world offer tantalising and lucrative growth prospects for international beverage businesses. The seven countries identified in this report share positive economic and demographic trends, with an emerging and relatively youthful consumer base, and increasing levels of disposable income.
The report looks at the prospects for the major beverage categories; wine, spirits, beer and soft drinks based on demographic and economic trends, and data supplied by the IWSR and Euromonitor International in the following countries:
- The Philippines
- South Africa
Extract: “Nearly 15 years ago, Jim O’Neill of Goldman Sachs coined an acronym which neatly summed up the development potential of four of the world’s most prominent emerging economies: Brazil, Russia, India and China, or BRIC for short. Fast-forward, and it’s fair to say that his predictions have been broadly proven correct (although O’Neill himself has more recently said that he might amend ‘BRIC’ to ‘IC’ if the current economic woes of Brazil and Russia continue for many more years)”
About the Author
Richard Woodard is the author of just-drinks’ popular ‘A Word with Woodard’ white spirits column. Over the last ten years, Richard has written for just-drinks on issues as diverse as emerging markets, rebranding, product innovation, industry confidence, and millennials.
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