Household sizes are rapidly changing worldwide, creating new consumer trends and changing the behaviour patterns of household dwellers. Households are contracting in terms of inhabitants but growing in terms of room numbers, thereby offering more floorspace for lifestyle choices. The long-term effect is growing numbers of single-person, childless and elderly households, creating opportunities in recreation, healthcare and labour. The downside is the contraction of lucrative family markets.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage: <|Products|> Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report?• Identify factors driving change now and in the future • Understand motivation • Forward-looking outlook • Briefings and presentation should provoke lively discussion at senior level • Take a step back from micro trends • Get up to date estimates and comment
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This report is an update on how the Wellness as status symbol trend, identified in Euromonitor’s Top 10 Global Consumer Trends for 2017, is progressing. It examines how healthy living and self-improvement has continued to emerge as a status symbol, and a key part of a more luxurious lifestyle, as more consumers flaunt their passion for wellness...
28 pages •
By Euromonitor International
• Apr 2017
The habits, preferences and attitudes of global consumers directly shape their goals and priorities and have an enormous impact on the products and services they decide to buy and use in their everyday lives. Understanding trends in consumer lifestyles is essential for companies as they shape their product development, marketing, and long-term...