Household sizes are rapidly changing worldwide, creating new consumer trends and changing the behaviour patterns of household dwellers. Households are contracting in terms of inhabitants but growing in terms of room numbers, thereby offering more floorspace for lifestyle choices. The long-term effect is growing numbers of single-person, childless and elderly households, creating opportunities in recreation, healthcare and labour. The downside is the contraction of lucrative family markets.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage: <|Products|> Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report?• Identify factors driving change now and in the future • Understand motivation • Forward-looking outlook • Briefings and presentation should provoke lively discussion at senior level • Take a step back from micro trends • Get up to date estimates and comment
The Drivers and Opportunities of Changing Household Size Euromonitor International October 2016 Introduction Persons Per Home in Decline Household Room Size Expands Opportunities Conclusion
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