Consumer and Market Insights: Meat in Portugal

Consumer and Market Insights: Meat in Portugal

  • October 2016 •
  • 63 pages •
  • Report ID: 4255869 •
  • Format: PDF
Summary
The Portuguese Meat market is expected to register high growth during 2015-2020 supported by a growing economy and increased domestic demand in the country. The market is led by 'Chilled Raw Packaged Meat - Whole Cuts category while the Ambient Meat category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets and Supermarkets accounts for the highest share of distribution of Meat products in the country. Carnes Campicarn S.A. is the leading player in the Meat market.

Key Findings
- The Meat market in Portugal will register higher growth in value terms during 2015-2020 compared to 2010-2015.

- The 'Chilled Raw Packaged Meat - Whole Cuts' category has the highest volume share in the overall Meat market.

- The Ambient Meat category is the smallest value category.

- Hypermarkets and Supermarkets is the leading distribution channel in the Portuguese Meat market.

- Private label products in the 'Chilled Raw Packaged Meat - Whole Cuts' category registered the fastest growth during 2012-2015.

Synopsis
Canadean's Consumer and Market Insights report on the Meat market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), and Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Metal, Rigid Plastics, and others; container data for: Tray, Film, Tub, Bag/Sachet, Film, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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