Data monetisation - Opportunities beyond OTT: finance, retail, telecom, health and automotive

Data monetisation - Opportunities beyond OTT: finance, retail, telecom, health and automotive

  • October 2016 •
  • 70 pages •
  • Report ID: 4279487 •
  • Format: PDF
This report presents data monetisation options for selected verticals, beyond traditional development in pure online markets.

The first part of the report provides an overview of the big data market and its impacts in terms of data monetisation opportunities open to all verticals. The second part presents current initiatives for data monetisation around upsell and cross-selling, direct advertising/marketing, value-added services (servicisation), intermediation and data resale for four key verticals: finance, retail, telecom and connected objects. The report provides an assessment of the major real opportunities in the selected verticals and their articulation with aggregators and platforms coming from the online world.

Big data is transforming the way data is used in verticals, beyond the early success of large OTT players like Google and Amazon.

Companies
Amazon,Apple,Axa,Barclays,Cardlytics,Citibank,Discovery,emozia,Facebook,Google,Intersec,Intuit,JP Morgan Chase,Macy’s,MasterCard,Mint,Nordstrom,NTT DOCOMO,Open Bank Project,Oracle,Orange,parks & honey,Plaid,RunKeeper,SFR,shopkick,SingTel,SundaySky,Telefónica/O2,Tesco,Verizon,Weve,Withings
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