Market Analysis of Premium European OEMs’ ADAS and Automated Driving (AD) Strategies

Market Analysis of Premium European OEMs’ ADAS and Automated Driving (AD) Strategies

  • November 2016 •
  • 52 pages •
  • Report ID: 4331987 •
  • Format: PDF
Along with Level 3 and 4 Functions, Shared Mobility Portfolio to Play a Key Role in OEMs’ Future Business Models

While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features. Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With this in mind, some OEMs are also looking forward to transforming themselves as mobility service providers rather than being just conventional OEMs. Several key disruptions are expected to be seen in the automated driving space in the next 5 years.

Key Questions
Where do the top luxury European OEMs stand in terms of autonomous driving strategies today?
Where are the OEMs heading with the revision in business models in line with autonomous driving?
What are the major functions expected to be incorporated in the vehicles by these OEMs?
The points differentiating the OEMs in terms of the ADAS sensor suite strategy for autonomous driving.
Who are the OEMs partnering with in the quest for becoming the market leader in terms of automated feature enablement?