Consumer and Market Insights: Prepared Meals in New Zealand

Consumer and Market Insights: Prepared Meals in New Zealand

  • October 2016 •
  • 52 pages •
  • Report ID: 4352929 •
  • Format: PDF
Summary
New Zealand's Prepared Meals market is forecast to register high growth owing to high disposable income of the consumers and low inflation rate in the country. The market is being led by the Ready Meals category, which is also forecast to register fastest growth in both value and volume terms during 2015-2020. H. J. Heinz Company and Mccain Foods Limited are the leading players in the market.

Key Findings
- The Ready Meals category is forecast to register fastest value growth among all categories during 2015-2020.

- Hypermarkets and Supermarkets is the leading distribution channel across all categories in New Zealand's Prepared Meals market.

- The Ready Meals category accounts for the highest private label penetration in New Zealand's Prepared Meals market.

- The use of Rigid Plastics is forecast to grow at a CAGR of 4.7% during 2015-2020.


Synopsis
Canadean's Consumer and Market Insights report on the Prepared Meals market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Meal Kits, Pizza, and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal and others; container data for: Tub, Tray, Bag/Sachet, Pouch and others




Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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