Consumer and Market Insights: Ice Cream in Brazil

Consumer and Market Insights: Ice Cream in Brazil

  • November 2016 •
  • 52 pages •
  • Report ID: 4486388 •
  • Format: PDF
Summary
The Ice Cream market in Brazil is led by the 'Take-Home and Bulk Ice Cream' category in both Off-trade and On-trade volume consumption and is also forecast to register fastest growth in both On-trade and Off-trade sales during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel for ice creams in Brazil. Unilever Plc and Sorvetes Creme Mel SA are the leading players in the Brazilian Ice Cream market.

Key Findings
- The Ice Cream market in Brazil is forecast to grow at a CAGR of 2.4% in volume terms during 2015-2020
- Brazilian consumers are opting for value for money products in the Ice Cream market
- The 'Take-Home and Bulk Ice Cream' category accounts for the highest Off-trade and On-trade volume consumption in Brazil
- On-trade sales account for the majority share in the Artisanal Ice Cream category
- Jundia is the leading brand in the 'Take-Home and Bulk Ice Cream' category
- Flexible Packaging is the most commonly used packaging material in the Brazilian Ice Cream market

Synopsis
Canadean's Consumer and Market Insights report on the Ice Cream market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board and Rigid Plastics; container data for: Bag/Sachet,Tub and Box

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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