Television Broadcasting in Canada - Industry Market Research Report

Television Broadcasting in Canada - Industry Market Research Report

  • February 2018 •
  • 34 pages •
  • Report ID: 4564341 •
  • Format: PDF
Low ratings: Operators will restructure to compete with cable TV and new media

Abstract

Television Broadcasting in Canada
The Television Broadcasting industry has struggled to attract viewers and generate advertising revenue over the five years to 2018. Historically, television commanded a central role in the country’s media sector and represented a main avenue for advertisers. However, the explosion of digital media and the increasing use of mobile devices have eroded the television medium. Television broadcasters will respond to a shifting media environment over the next five years by restructuring their business models to better integrate programming with digital platforms. Regulators will encourage flexibility to mitigate the continued transition to competing media and online services.

This industry operates studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that solely provide content online.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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