Strategic Analysis of the European OES Channel

Strategic Analysis of the European OES Channel

Advancements In In-vehicle Aftersales and Adoption of eCommerce by OEMs will Drive European OES Channel Revenue to €50.73 Billion by 2022

The aim of the study is to research, analyse, and forecast the size of and the trends in the European automotive OES channel from 2015 to 2022. As older cars migrate to the independent aftermarket due to an ageing vehicle parc in Europe, OEMs have to strategise their aftersales programmes to maintain their market share (estimated at 38.0% in 2015). Telematics-enabled aftersales facilities will give OEMs an advantage over the independent aftermarket, which might not be equipped to diagnose and repair in-vehicle technology. The post-warranty eRetail of parts will help OEMs shorten the route to the customer and help build better customer relationships. Customer loyalty will also guard against migration to the independent aftermarket. This trend can be seen in countries such as France and Germany, which are expected to record less than a 2.0% loss in OES channel market share, which is comparably lesser than the market share loss of other automotive markets in Europe.


Key Questions This Study Will Answer
- What is the trend across OES channels at the country and the OEM level in Europe?
- How much are OEMs earning through their OES channel at the country level and in EU 28?
- How is the franchised and the authorised network in Europe evolving?
- How is the OES channel collaborating with IAM, if at all?
- How are trends such as connected services, parts eRetail, and value lines being leveraged by OEMs?
1.Executive Summary
 
Executive Summary
Key Findings
Factors Impacting the OES Channel
Vehicle Demand Analysis
Market Share of OES by Country
Emerging OES Strategy for Challenges
OES Aftermarket Expansion
New Business Model Adoption by OEMs
Competitive Benchmarking of Market Participants
OEM Strategic Priorities in Europe
Evolution of Network Contracts in Europe
OES Channel Competitive Analysis
 
2.Research Scope, Objectives, Background, and Methodology
 
Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology
 
3.Overview of the European Automotive Aftermarket
 
Overview of the European Automotive Aftermarket
Europe—Distribution Channels
Automotive Aftermarket—Sales Forecast
Automotive Aftermarket—VIO Forecast
Automotive Aftermarket—In-warranty Vehicles
VIO by Brand
Average Vehicle Age by Country
 
4.Country Profiles
 
Country Profiles
Key OES Highlights by Country
The United Kingdom—Country Profile
Country Profile
OES Strategies for the United Kingdom
Spain—Country Profile
Country Profile
OES Strategies for Spain
Germany—Country Profile
Country Profile
OES Strategies for Germany
France—Country Profile
Country Profile
OES Strategies for France
Italy—Country Profile
Country Profile
OES Strategies for Italy
European OEM Telematics Services Summary
Key OES Future Outlook by Country
 
5.OEM Analysis
 
OEM Analysis
Key OES Highlights by OEM
Competitive Benchmarking of Market Participants
 
6.OEM Profiles
 
OEM Profiles
Ford
OEM Strategic Focus
Multi-brand Repair Network—OES and IAM Collaboration
Renault
OEM Strategic Focus
BMW
OEM Strategic Focus
eCommerce in the Automotive Aftermarket—BMW Web Store
Case Study—OES-to-Marketplace: BMW eBay Direct
Volkswagen
OEM Strategic Focus
Volkswagen UK—Trade Parts Specialists (TPS)
Hyundai-Kia
OEM Strategic Focus
PSA
OEM Strategic Focus
New Business Model Adoption by OEMs—PSA's OES Strategy
Mercedez-Benz
OEM Strategic Focus
Key OES Future Outlook by OEM
 
7.Key Findings and Conclusion
 
Key Findings and Conclusion
Key Conclusion
Europe OES Channel 2025
The Last Word—3 Big Predictions
Legal Disclaimer
 
8.Appendix
 
Appendix
Market Engineering Methodology
Definitions

List of Abbreviations and Acronyms Used