U.S. Craft Beer through 2021

U.S. Craft Beer through 2021

  • October 2017 •
  • 231 pages •
  • Report ID: 4610053 •
  • Format: PDF
A dynamic segment of the beer business receives a close examination in this report from Beverage Marketing Corporation.

Situating craft beer in the context of the overall beer market, this market report analyzes the growth drivers and explains the trends. It offers data on regional markets, packaging and volume figures for the leading craft beer brands and microbreweries. The report also features advertising and demographic data and more.

The answers you need
• What trends are driving the fast growth of the U.S. craft beer market?
• How many gallons of craft beer per person were consumed in 2016, and how is this likely to change in the future?
• Which is the biggest regional craft beer market?
• How did the leading specialty beer companies such as Boston Beer, Sierra Nevada, New Belgium, Bell’s Brewery and Craft Brew Alliance perform?
• Which distribution channel grew the fastest in 2016?
• How many specialty brewers are active in the United States, and how has this changed?

This report features
This report addresses industry developments, insights and issues of interest to beer marketers, advertising executives, industry suppliers, financial analysts and anyone else with a special interest in the beer market. It contains:
• An overview of the national and regional beer markets, including volume, per capita consumption and growth for all beer and craft beer.
• Discussion of the leading states in terms of volume and per capita consumption.
• Discussion and data breakdown of the packaged & draft craft beer markets.
• Current volume statistics for the leading craft companies including D.G. Yuengling & Son, Boston Beer, Sierra Nevada, New Belgium, Bell’s Brewery, Craft Brew Alliance and more.
• Data for the top 60 microbreweries and the top 60 U.S. brewpubs – more than ever before!
• A look at packaged and draft beer trends nationally, regionally and by state.
• A look at beer pricing at the producer and consumer levels.
• A breakdown of the beer and craft beer markets by distribution channel.
• Analysis of advertising expenditures, detailed by company, brand and media.
• Comparisons of consumer demographics for all beer and craft beer.
• Projections for the future of the craft beer industry through 2021.