After a very difficult year in 2016, womenswear performed better in 2017, albeit still registering a decline in value sales. Sales events and numerous promotions throughout the year led to one article in every two being bought on some kind of promotion, according to the IFM (Institut Français de la Mode). In addition, the arrival of Primark served to drive down average unit price. In this context, the “shopping bulimia” of the past two decades, when women used to rush to the sales to fill their...
Euromonitor International’s Womenswear in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Womenswear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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