Direct Selling in South Korea

Direct Selling in South Korea

Direct selling recorded current value growth of 3% in 2013, but this was weaker growth than in the previous year. Food and drink direct selling continued to lead with 9% current value growth, while beauty and personal care direct selling recorded a weaker performance than in 2012, but still recorded current value growth of 7%. These two categories accounted for a 63% value share of direct selling in 2013, an increase on the 61% in 2012.

Euromonitor International’s Direct Selling in South Korea report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics and Consoles Direct selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Traditional Toys and Games Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DIRECT SELLING IN SOUTH KOREA
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Indicators
Table 1 Direct Selling Agents 2010-2012
Channel Data
Table 2 Direct Selling by Category: Value 2008-2013
Table 3 Direct Selling by Category: % Value Growth 2008-2013
Table 4 Direct Selling Company Shares: % Value 2009-2013
Table 5 Direct Selling Brand Shares: % Value 2010-2013
Table 6 Direct Selling Forecasts by Category: Value 2013-2018
Table 7 Direct Selling Forecasts by Category: % Value Growth 2013-2018
Executive Summary
During An Economic Downturn, Mass-merchandising Channels Lead Retailing Industry
Government Implements Restrictive Regulations on Large Players Within Grocery Retailing, Seriously Affecting the Whole Retailing Industry in 2013
Food and Drink Internet Retailing Grows Faster Than Overall Internet Retailing
Leading Players Continue To Expand Into New Areas
Retailing Set To Continue To Grow Over the Forecast Period
Key Trends and Developments
Economic Downturn Shifts Consumers Towards Mass-merchandising Retailing Channels
Mobile Internet Retailing Records Strong Growth in 2013
Government Regulations Restrict the Expansion of Large Players Within Retailing
Unfair Relationship Between Headquarters and Outlets Is A Hot Issue in 2013
Market Indicators
Table 8 Employment in Retailing 2008-2013
Market Data
Table 9 Sales in Retailing by Channel: Value 2008-2013
Table 10 Sales in Retailing by Channel: % Value Growth 2008-2013
Table 11 Sales in Store-Based Retailing by Channel: Value 2008-2013
Table 12 Store-Based Retailing Outlets by Channel: Units 2008-2013
Table 13 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
Table 14 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
Table 15 Sales in Non-store Retailing by Channel: Value 2008-2013
Table 16 Sales in Non-store Retailing by Channel: % Value Growth 2008-2013
Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
Table 18 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
Table 19 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
Table 20 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
Table 21 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
Table 22 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
Table 23 Retailing Company Shares: % Value 2009-2013
Table 24 Retailing Brand Shares: % Value 2010-2013
Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
Table 28 Non-store Retailing Company Shares: % Value 2009-2013
Table 29 Non-store Retailing Brand Shares: % Value 2010-2013
Table 30 Non-Grocery Retailers Company Shares: % Value 2009-2013
Table 31 Non-Grocery Retailers Brand Shares: % Value 2010-2013
Table 32 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
Table 33 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
Table 34 Forecast Sales in Retailing by Channel: Value 2013-2018
Table 35 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
Table 36 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 37 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 38 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 40 Forecast Sales in Non-store Retailing by Channel: Value 2013-2018
Table 41 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2013-2018
Table 42 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
Table 43 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
Table 44 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
Table 45 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
Table 46 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Appendix
Operating Environment
Summary 1 Standard Opening Hours by Channel Type 2013
Cash and Carry
Definitions
Sources
Summary 2 Research Sources












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