Direct Selling in South Korea

Direct Selling in South Korea

Direct selling increased by 1% in current value terms to reach Won7 trillion in 2014. Beauty and personal care direct selling held the largest value share of 31%, but consumer healthcare direct selling came close with 26%, due to premium cosmetic brands mainly being distributed through direct selling.

Euromonitor International's Direct Selling in South Korea report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


DIRECT SELLING IN SOUTH KOREA
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Indicators
Table 1 Direct Selling Agents 2011-2013
Channel Data
Table 2 Direct Selling by Category: Value 2009-2014
Table 3 Direct Selling by Category: % Value Growth 2009-2014
Table 4 Direct Selling Company Shares: % Value 2010-2014
Table 5 Direct Selling Brand Shares: % Value 2011-2014
Table 6 Direct Selling Forecasts by Category: Value 2014-2019
Table 7 Direct Selling Forecasts by Category: % Value Growth 2014-2019
Executive Summary
Retailing Shows Stagnation Due To Weak Performance of Store-based Retailing
Omni-channel Trend Is One of the Driving Forces in Retailing
Store-based Retailing Continues To Be Negatively Affected by Other Channels
Large Players' Challenge for Developing New Market Continues
Retailing Is Expected To Show Marginal Value Growth Due To Internet Retailing
Key Trends and Developments
Under Continuous Economic Recession, Store-based Retailing Stagnates
Overseas Internet Retailing Affects Performance of Global Brands' Outlets
the Concept of Precious Family Is Strengthened by Retailing Channels
Consumers' Shopping Behaviour, Omni-channel Experience Is Strengthened in 2014
Market Indicators
Table 8 Employment in Retailing 2009-2014
Market Data
Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2009-2014
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2009-2014
Table 11 Sales in Store-based Retailing by Channel: Value 2009-2014
Table 12 Store-based Retailing Outlets by Channel: Units 2009-2014
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2009-2014
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2009-2014
Table 15 Sales in Non-Store Retailing by Channel: Value 2009-2014
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2009-2014
Table 17 Sales in Retailing by Grocery vs Non-Grocery: 2009-2014
Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2009-2014
Table 19 Sales in Non-Grocery Specialists by Channel: Value 2009-2014
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2009-2014
Table 21 Sales in Non-Grocery Specialists by Channel: % Value Growth 2009-2014
Table 22 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2009-2014
Table 23 Retailing Company Shares: % Value 2010-2014
Table 24 Retailing Brand Shares: % Value 2011-2014
Table 25 Store-based Retailing Company Shares: % Value 2010-2014
Table 26 Store-based Retailing Brand Shares: % Value 2011-2014
Table 27 Store-based Retailing Brand Shares: Outlets 2011-2014
Table 28 Non-Store Retailing Company Shares: % Value 2010-2014
Table 29 Non-Store Retailing Brand Shares: % Value 2011-2014
Table 30 Non-Grocery Specialists Company Shares: % Value 2010-2014
Table 31 Non-Grocery Specialists Brand Shares: % Value 2011-2014
Table 32 Non-Grocery Specialists Brand Shares: Outlets 2011-2014
Table 33 Non-Grocery Specialists Brand Shares: Selling Space 2011-2014
Table 34 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 35 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 36 Forecast Sales in Store-based Retailing by Channel: Value 2014-2019
Table 37 Forecast Store-based Retailing Outlets by Channel: Units 2014-2019
Table 38 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 39 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 40 Forecast Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 41 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 42 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2014-2019
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 45 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 46 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Appendix
Operating Environment
Summary 1 Standard Opening Hours by Channel Type 2014
Cash and Carry
Definitions
Sources
Summary 2 Research Sources












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