Developing fixed–mobile convergence: limits of bundling

Developing fixed–mobile convergence: limits of bundling

  • February 2017 •
  • 8 pages •
  • Report ID: 4697588
"Operators are considering developing their fixed–mobile convergence bundles beyond the four core services, but they should be careful not to give customers one service too many."

Many operators (especially those in Europe) are currently considering how to develop their fixed–mobile convergence (FMC) bundles beyond the four core services. They want to avoid ‘giving more for less’, regain pricing discipline, and find other services and devices to bundle that may interest consumers.

THIS REPORT PROVIDES:
- examples of services, features and devices that are entering operators’ portfolios and their FMC bundles
- an analysis of the key opportunities and challenges of ‘bundling as a marketing tactic’
- recommendations on the key decision areas operators should consider before adding a service or a device to their FMC bundles.
Loading...

We are very sorry, but an error occurred.
Please contact support@reportbuyer.com if the problem remains.

Industry=Telecom ParentIndustry=ICTAndMedia Date=201702 Topic=Demand Publisher=AnalysysMason Price=2000