The COVID-19 pandemic has led to a notable increase in digitalisation within apparel and footwear. Major retailers have been heavily investing in their e-commerce platforms as this channel has seen accelerated growth, including within menswear. Online retailers such as Superbalist and Zando have held a competitive edge in the online channel, offering well-established e-commerce sites and mobile apps.
Menswear in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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By Euromonitor International
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While menswear suffered double-digit retail volume and value sales declines in the first year of the pandemic, 2021 witnessed a marginal improvement in demand as men gradually returned to the office and socialising. After losing almost half of its total value sales in 2020, men’s suits recorded the most dynamic performance within menswear...
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Since many corporations imposed a work from home regime due to the COVID-19 pandemic in 2021, demand for menswear has changed as a result. For example, more formal ranges such as men’s suits, jumpers as well as jackets and coats experienced diminished demand in 2021 due to these policies. On the other hand, more comfortable apparel ranges...
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Volume and current value sales of menswear in Morocco began a slow recovery in 2021. As the COVID-19 vaccine became available in the country, life gradually returned to normal, supporting sales of menswear. During 2021 most office workers continued to work from home, at least part of the time. Therefore, the increase in retail value sales...
26 pages •
By Euromonitor International
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Menswear recorded a marginally stronger decline than womenswear in volume sales terms in 2020 as a result of the pandemic and subsequent measures to control the spread of the virus, including restrictions on shopping centres where many apparel and footwear specialist retailers are located, leading to reduced footfall. Furthermore, in line...
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Even though Brazilian men are traditionally conservative, a process of casualisation in working dress codes had already been noted prior to the emergence of the pandemic. The decreasing demand for the most expensive items of formal clothing such as ties and men’s suits has been challenging the industry to offer new options for different occasions....
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Menswear saw an improved performance in 2021 thanks to the easing of restrictions on movement to and from work and on social gatherings, with positive growth seen in retail volume and value terms. Although the economy continued to struggle with inflation due to the depreciation of the local currency, demand was driven by the normalisation...
Men's Clothing
Nigeria
Apparel Sales
Footwear Sales
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