Home hygiene became a priority in 2020, as consumers focused on preventing the spread of the COVID-19 virus. The US Centers for Disease Control and Prevention (CDC) recommended frequently cleaning and disinfecting surfaces to mitigate the spread of the virus. This prompted many consumers to seek out surface cleaning products, as well as disinfectant...
Due to the outbreak of COVID-19 in 2020, economic growth slowed down during the year, and consumers lives were heavily impacted when the government installed its first lockdown period in March. This lockdown period required consumers to stay at home as much as possible, while businesses and schools closed, and the public were asked to work...
In 2020, home care value and volume growth declined compared to results recorded in 2019, with the outbreak of COVID-19 increasing price-sensitivity in the country, leading consumers to focus on those items they deemed essential for the household. Home Care in Thailand market report offers a comprehensive guide to the size and shape...
Sales growth accelerated significantly in home care during 2020 as the COVID-19 pandemic motivated consumers to pay far more attention to their cleanliness and hygiene habits. Although the COVID-19 pandemic did not impact Taiwan as severely as most other countries, the threat of contagion still created the ideal preconditions for strong sales...
In 2020, home care volume growth increased to 1%, compared to a volume decline recorded in 2019. This increase in sales was the result of the COVID-19 outbreak in the country, which heightened consumers focus on hygiene and sanitation while requiring citizens to spend more time within the household. Home Care in Latvia market report...
In 2019, the Vietnamese economy showed a very optimistic picture with GDP surpassing the government target of 6.8%, with double-digit growth recorded in the retail sales of consumer goods. With the unexpected pandemic in 2020, economic growth slowed down and consumer’s lives were impacted by the highest inflation rate over the past seven years. Home...
Home care in Malaysia faced some challenges in initially adapting to the Movement Control Order (MCO) which was in affect from mid-March to early-May 2020. Under this order, the closure of non-essential businesses, offices, schools, manufacturing activities etc. was mandated, and therefore had a restrictive effect on sales. However, since...
COVID-19 had a dual impact on sales of home care in Russia in 2020. Categories which have anti-pandemic products in their portfolios witnessed fast growth in their sales, benefiting from the growing hygiene awareness level of consumers. As a result, surface cleaning products, impregnated wipes and even bleach posted an impressive performance...
Demand for home care products in Croatia in 2020 was shaped by several opposing dynamics. Whilst on the one hand consumers prioritised essentials items in their shopping during the lockdown, leaving aside non-essential items such as fabric softeners and fabric fresheners, there was on the other hand more demand for dishwashing and surface...
In response to the outbreak of COVID-19, home care will see slowed current value growth as lockdown leads consumers to spend more time at home and therefore require product areas such as home laundry less. Likewise, due to the financial repercussions of the pandemic, unemployment rates have risen and disposable incomes have therefore diminished,...