Smartphones: worldwide trends and forecasts 2020–2025

Smartphones: worldwide trends and forecasts 2020–2025

  • April 2021 •
  • 23 pages •
  • Report ID: 4815075 •
  • Format: PDF
"The economic effects of the COVID-19 pandemic across the world resulted in a sharp slowdown in demand for new smartphones in 2020, but we expect smartphone sales to surge worldwide in 2021 and to increase throughout the forecast period."

The worldwide smartphone market is characterised by increasingly saturated developed markets and emerging markets that have a strong potential for growth. This report investigates the various drivers and idiosyncrasies of eight regional markets and identifies issues and opportunities that operators and vendors must be aware of.

THIS REPORT PROVIDES:
  • connections and sales for smartphone markets worldwide, for 8 regions and for 63 countries
  • key worldwide and regional trends
  • smartphone sales by manufacturer (2016–2020)
  • a 5G smartphone unit connection and sales forecast.

Geographical coverage 

  • Central and Eastern Europe (CEE)
  • China
  • Developed Asia–Pacific (DVAP)
  • Emerging Asia–Pacific excluding China (EMAP) 
  • Latin America (LATAM)
  • Middle East and North Africa (MENA)
  • North America (NA)
  • Sub-Saharan Africa (SSA)
  • Western Europe (WE)
  • Worldwide

Key metrics

  • Worldwide
    • Unit sales of mobile handsets (smartphones and non-smartphones)
    • Mobile handset connections (smartphones and non-smartphones)
    • Sales of 5G-enabled mobile handsets (smartphones)
    • Connections from 5G-enabled mobile handsets (smartphones)
    • Smartphone sales by manufacturer (2016–2020)
  • Regional
    • Unit sales of mobile handsets (smartphones and non-smartphones)
    • Mobile handset connections (smartphones and non-smartphones)
    • Sales of 5G-enabled mobile handsets (smartphones)
    • Connections from 5G-enabled mobile handsets (smartphones)